Global personal audio market is struggling
Although Apple was the runaway winner in the TWS sector year round, shipments decreased in Q4 by 30%. Apple’s second-generation AirPods Pro helped Apple retain its lead, contributing to 63% of all AirPods’ TWS shipments.
According to Canalys Analyst Cynthia Chen, price band shifting trends were evident in Q4, with the sub-US$100 band taking up 55% market share, compared to 48% a year ago. “The US $200-299 price band saw an increase of shipments driven by Apple’s second-generation AirPods Pro.
Apart from the weaker market performance of the third-gen AirPods, the downgrading of consumption happening on a global level contributed to the shrinking of the US $100-199 price band.
Read the full article here: patentlyapple.com